Findings in Tourism Australia’s 2013 international tourism research show that Australia "delivers a positive holiday experience that exceeds the expectations of Indonesian visitors".
The latest forecast by the Tourism Forecasting Committee, released in October 2012, estimated that arrivals from Indonesia will experience a 7% annual compound growth rate expected between 2011/12 and 2016/17.
In 2012, Garuda Indonesia held 45% of passengers, Qantas 14%, Singapore Airlines 13%, Air Asia X 10%, Jetstar 9%, and Virgin Australia 3%. Passenger capacity will increase with Garuda's new services to Brisbane and Perth from Jakarta and new entrants.
Currently Tourism Australia operates from Kuala Lumpur in Malaysia and there are no Australian state or territory tourist offices in Indonesia.
Tourism Victoria was the first Australian tourism body to engage a PR agency in Indonesia in 2012. “For Melbourne, Indonesia is ... a sleeping giant and one with which we have important historical links and good air connectivity,” Melanie de Souza, General Manager, International Marketing of Tourism Victoria, reported (pdf).
Tourism Western Australia is understood to be planning to staff an office in Jakarta in late 2013.
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